Sorma rebranding

Sorma, a leading Italian company in the world of cutting tools, turned 75 in 2025. This is an exceptional milestone for a family-run business focused on the future and innovation. I had the opportunity to undertake a corporate rebranding to celebrate these 75 years.

Starting with a complete redesign of the visual identity, I created a flexible, adaptable, and innovative brand system. Using a grid tool, reminiscent of technical drawings used in industrial processes, I redesigned the graphics for every touchpoint, from the catalog to product sheets, the website, trade show stands, offices, and the promotional video, defining a new TOV and new color codes for product categories. The entire illustrative material was subtly redesigned, using colored outlines according to the product categories. Corporate spaces, meeting rooms, and private offices were redecorated in keeping with the graphic concept. A promotional video for the 75th anniversary was also created, reflecting the company's family-friendly and innovative spirit.